North Star Games is Transforming in a Big Way April 23 2021, 13 Comments
We're Becoming Laser Focused
We used to create games for several vastly different types of customers; for moms & dads too busy to read rules while trying to raising kids, for families with tweens, and for hobby gamers who want an immersive experience. The needs of each of these segments are completely different.
We used to service four different sales channels. This meant juggling between four different sets of reviewers, sales contacts, marketing tools, and messages. It was too much. I love all types of games, but we were too small to be everything to everyone - we were a modern day tower of Babel story.
Customer Centric instead of Product Centric
When I started North Star Games, I thought of us as a company that crafted premium board games for all sorts of people. Board games is what united the company vision. The focus was on crafting premium games, not on the relationship with our customers. This was a mistake.
What is Changing?
We used to service three different set of customers through four different sales channels:
- Mass market
- Toy & Specialty
- Hobby Game Stores
- Digital (Steam, iOS, Android, and Switch)
No longer! We've sold the Happy Planet brand designed for Toy & Specialty, and we're working on a licensing deal for the worldwide rights to Wits & Wagers and Say Anything (sold in Mass). This means we can focus entirely on board games (cardboard and digital) for hobby gamers. Hopefully this means you! These changes will allow us to build a more interactive relationship with our fans.
What Games Excite You?
Let us know what games excited you by taking this poll, and you'll be entered into a raffle for any game on our website.
Want to Get More Involved?
Click on the link below to apply to become an official NorthStar playtester. We're currently looking for people to playtest a solo version of Oceans, and afterwards, a "secret" game in the pipeline.
Paint the Roses is a self-balancing cooperative deduction game set in the world of Alice in Wonderland. Self-balancing? Yes. The system is designed to make every game delightfully challenging regardless of your team's skill level, without having to modify the setup. The goal is to decorate the royal garden according to the changing whims of the Queen without getting beheaded. The Kickstarter campaign is expected to go live in late summer.
Product Centric Marketing
One benefit of choosing hobby gamers as our core customer is a large part of our marketing becomes releasing new products. This means I will be able to spend more time designing games - and that's exactly the reason I started North Star Games nearly 2 decades ago. I can't wait!
~ Dominic Crapuchettes
Here's to a beautiful future!